Portland Community College | Portland, Oregon

BA223 Principles of Marketing

Campus contacts

Explores the importance of marketing activities on how a business delivers value. Covers how marketing strategy is used to deliver products, price, and communicate to customers. Provides an overview of current marketing topics and trends. Recommended: BA 101. Prerequisites: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement. Audit available. (See course content and outcomes.)

Credits: 4

Class schedule definitions

Cost:

cost is based on the number of credits – see tuition and fees

Books:

$0 or <$40 means low cost books (doesn't include other supplies like calculators)

Register:

use the CRN to register in MyPCC – see how to register

Class types:

see more about class types

• In-Person: Instructional time will happen in-person. Class meetings take place at specific times and locations.
• Online (no scheduled meetings): Instruction will take place through regular online activities and assignments with scheduled due dates. Classes do not have meeting times.
• Online (scheduled meetings): Instructional time will happen online. Class meetings will take place at scheduled days/times online.
• In-person & Online (scheduled meetings): Class meetings take place at a specific time & day, with some meetings in-person and some online, usually in Zoom.
• In-person & Online (no scheduled meetings): Class meetings are in-person and have additional online activities.
• Online (scheduled meetings) & Online (no scheduled meetings): classes meet remotely with additional online activities required.